Ten years ago email marketing was touted as the holy grail of Direct Marketing and it has, on the whole, delivered on its promise. It’s an incredibly cheap and effective way to communicate news or an offer to millions in just…
continue reading

This just in -
Ministers should speak more plainly, a peer urged today.
Liberal Democrat Lord Smith of Clifton highlighted the “increasing reliance of ministers on using weasel words and euphemisms to obfuscate reality.”
Now that’s not done a lot to help my…
continue readingSo the Local Government Association published this week its list of 200 bits of council jargon it feels should be banned and that: “The public sector must not hide behind impenetrable jargon and phrases”. And what fun the media has had with the…
continue reading