ISIS Waterside Regeneration

Launch of ISIS Waterside Regeneration

ISIS Waterside Regeneration was formed in 2002 to develop living, sustainable communities on blighted urban waterside sites owned by British Waterways (BW).

50% of ISIS profits are re-invested by British Waterways in the UK waterway network. ISIS aims to achieve deep, not shallow, regeneration with its intelligent, carefully thought-out approach to design, public realm and the housing market.

Target audiences: regeneration sector: including partner organisations English Partnerships, Urban Regeneration Companies and local authorities; private property sector including architecture, construction companies and property agents; potential purchasers of residential units and occupiers of commercial space; stakeholders including British Waterways, AMEC Developments and Morley Investments.

Results: Targets included agenda-setting media figures like Hugh Pearman, (Architecture Correspondent of The Sunday Times) and Patrick Walker (Society editor, The Guardian) and Ben Flanagan, Observer property (see coverage).

In January 2006, SKV tied in the sales launch of the first ISIS scheme nationwide, in Manchester, to the corporate launch of ISIS. The Sunday Times Home supplement were offered an exclusive with CEO Mark Ryder. The result was a double page spread which set the agenda, reaching as intended both consumer and specialist audiences. A similar approach to Patrick Butler led to an op-ed piece drafted by SKV for The Guardian Society.

The Results – National Press: The Sunday Times double page spread by Hugh Pearman, Guardian Society Op Ed piece, The Guardian – canals feature by Peter Hetherington, Observer – three Property supplements May/June 06, Times Bricks and Mortar – City Living feature, Profile in Public, a key public sector title read in Westminster & Whitehall, Daily Mail Property in Manchester feature.