Urbis

Consumer PR campaign – Launch of Urbis, Manchester

Urbis is a £30m attraction, funded by Millennium Commission, European Commission and Manchester City Council (MCC). It tells the ‘people story’ of cities using leading-edge technology to dramatize the experience of urbanization.

Media/visitor target audiences: General consumer, family, corporate, architecture and design, North-West opinion-formers and influencers, early adopters.

Evaluation: – Total advertising equivalent value of £1,642,387. Television equivalent £413,092, Newspaper equivalent £409,419.

Stand-out coverage: Guardian page lead, Times, Independent; BBC and Granada TV Manchester Evening News, GMR, Century 105, Galaxy 102. Architecture pages: Sunday Times, The Times, The Independent, The Guardian; Travel/Corporate – Conference & Incentive Travel, Meetings & Incentive Travel, North West Business Insider.

Lanch Coverage: BBC TV Breakfast News – 2 live outside broadcasts, North West Tonight and Granada Tonight; BBC Radio 4 Front Row, Radio 3 Night Waves, North West Radio – BBC GMR Live OB, Century FM, Galaxy 102 4 hour live OB, Imagine FM, Key 103, Silk FM, Independent magazine.

“The pre-opening PR and opening week coverage was thoroughly and meticulously researched, reliably sourced and efficiently executed.”
Frances Toms, Special Projects – Manchester City Council