SKV has been retained by Trafford Housing Trust (THT), a Manchester housing association which manages 9,000 properties, since 2013.
Since being appointed, the agency has worked closely with the Trust to help develop and communicate a number of commercial enterprises and new services as part of an overall re-positioning of THT as a ‘profit-for-purpose’ organisation.
This has included the launch of Laurus Homes, a property development division which builds new homes for outright sale, the profits from which are put back into the Trust to support affordable housing schemes, community services and other good works.
In addition to regular local and regional media coverage, SKV has helped the Trust build a fantastic reputation as a progressive and innovative organisation with the housing sector. This includes securing extensive media exposure within property, construction, housing, business and local authority trade press for a range of projects, such as THT’s partnership with L&Q housing (one of the UK’s largest HAs) to ramp up the supply of new homes across the North West, and the Trust’s ground-breaking £275m refinancing deal.
SKV also works across a wide range of social agendas and community engagement initiatives on behalf of the Trust, and is regularly involved in supporting THT on reputational management issues linked to tenant disputes, complaints, anti-social behaviour and evictions.