The Kings Fund backed the Arts in Health: Improving Lives campaign, the coming together of a group of regionally based projects helping members of communities through arts-based activities.
SKV Communications was taken on board to help build capacity and confidence in the group through a series of workshops.
Two workshops were staged where SKV led participants through a strategic overview of the campaign leading to brand identification, a strapline and key message register. Once developed SKV then created a website and media trained spokespeople to take the brand out to media across the regions.
Media coverage was achieved across the country and shared via the website, a hub for ideas, news and best practice from group members.