The regional daily serving our home city has published its first ever Sunday edition after extending its print operation to seven days a week.
The Manchester Evening News on Sunday hit newsstands for the first time a couple of weeks ago and we’ve been monitoring the reaction here in the city.
The editor-in-chief Darren Thwaites previously pledged that the edition would focus on “investigations, political coverage and powerful social journalism”, and already this has been evidenced with some in-depth two and three pages features drilling down into issues impacting on our communities.
Proving popular with our clients are the new ‘Williams on Sunday’ column from the newspaper’s award-winning political and investigations editor Jen Williams and a ‘Begum on Business’ feature which offers Shelina Begum the opportunity to round up some of the week’s business news highlights in one easy to access article.
Launching a Sunday edition is both a big deal for Manchester and a big story for the newspaper industry. The city is thriving and has given the bosses at Reach plc the confidence to expand. Against a backdrop where many others in the newspaper industry are contracting this ambition is to be applauded.
What started in 1868 as a four page long daily newspaper has now expanded into a seven day a week operation with 10m+ online viewers and 265k readers of its weekly editions written for the North and South of the city to reflect a city that never takes a day off.