Fitness Fusion – MoveGB Officially Launches in Sheffield

SKV had the pleasure of working with MoveGB on the ‘official’ launch in Sheffield recently.

If you haven’t heard of them already, MoveGB is the nation’s number one multi-fitness membership, offering access to fitness activities in cities across the UK, without customers being tied in to a single venue.

With the nation’s increasing need for flexibility and convenience, a fitness membership with MoveGB means you can do yoga, head up a climbing wall, pop for a swim or visit a bootcamp class anywhere in your chosen city, giving you full fitness freedom.

Already popular in cities including London, Bristol and Brighton, MoveGB approached SKV to help with the launch in Sheffield, South Yorkshire. With SKV’s specialist regional knowledge and extensive experience in PR launches, it was great to be on board to execute the brief.

As part of the activity, SKV pulled together an exclusive event for media and micro/nano-influencers with local audiences and invited them to come and enjoy a taster of what MoveGB in Sheffield has to offer.

We held a fusion class at popular city-based dance studio, Dance Revolution, which consisted of a mix of Latin dancing from our hosts, a yoga session with the talented R1SE Yoga and an intense HIIT workout with the Prime Mover Fitness team.

Sharing similar brand values, we teamed up with the tasty, Sheffield-based vegan food company, SHED. With a re-defined take on ‘fast-food’, guests were able to enjoy a selection of protein-high vegan food bowls, smoothies and pick ‘n’ mix protein balls.

The event had a great turn out with 23 guests sharing lots of social media posts during and after the event.

The launch was part of an integrated campaign which also featured the promotion of sustainable water bottles on social media and a leaflet door drop.

Keen to find out more about MoveGB? Head to @MoveGB on social or visit the website, www.movegb.com.