To celebrate influential and inspiring women on International Women’s Day this Friday, we round up a selection of powerful campaigns that look to support women and break down female stereotypes that still exist in 2019.
Nike – Dream Crazier
The campaign which is narrated by 23-time Grand Slam winner, Serena Williams, draws attention to the double standards in sport, with society’s perception on women’s sporting achievements being perceived differently to the accolades of male sportsmen. Williams highlights how certain traits of females in sport can be used against them, such as showing emotion equals being dramatic, or dreaming of equal opportunities amounts to them being delusional. The campaign, which has been hailed as Nike declaring 2019 as its year for women, marks a turning point for both female athletes and Nike.
Unveiled last week, the #BodyProudMums Mothercare is a firm favourite for using Instagram to portray a powerful and raw message on a platform that is known for at times being distant from the reality. The campaign, which is aimed at helping mums to feel confident and proud of their post-birth bodies, set social alight with positive responses and is a step in the right direction in helping women to feel empowered and confident in their own skin.
Read more about the #BodyProudMums campaign here.
US Air Force Superheroes
The latest recruitment campaign for the US Air Force smashes the stereotypes and positions women in the US Air Force as superheroes, to encourage more women to join the ranks. Inspired by the new superhero Captain Marvel, where a female pilot is the heroine, the short film emphasises the woman power that exists in the air force.
Do you think the British Armed Forces should take note for their upcoming recruitment campaigns?