Award-winning Manchester PR agency SKV Communications has been appointed to handle consumer PR for Powerspin®, a new hand held exercise device that tones and sculpts arms, shoulders, chest and stomach muscles.
RPM Sports, the same company that brought the hugely successful Powerball® gyroscopic exercise device to the UK, is responsible for creating Powerspin®. The mechanism of this new exercise device is a rubber over-molded steel ball that runs smoothly around inside a circular tube. The momentum of the ball works the muscles with very little effort.
SKV is implementing a dedicated consumer PR strategy targeting national, consumer and fitness media outlets. It will also be developing an engagement strategy for Powerspin® online with the blogging community in addition to managing its Facebook activity and Twitter feed.
David Bloomberg at Powerspin® said, “We were impressed by SKV’s enthusiasm for our product. We loved the ideas that were presented to us by the team at SKV and we are looking forward to seeing the results. It’s an exercise product that can be used at home by anyone of any age and it’s been snapped up by Argos, Tesco Direct and Amazon already. ”
Director Geraldine Vesey said, “We have developed a comprehensive multi platform communications strategy for Powerspin® to ensure it gets talked about by the wide target market that it will appeal to.”
L-R Kirsty Fife, Geraldine Vesey, Hayley Brown with Mairead Rodden (back)
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For more information please contact Geraldine Vesey, Mairead Rodden or Kirsty Fife at SKV Communications on 0161 838 7770 or email firstname.surname@skvcommunicatons.co.uk
SKV Communications – Award winning PR agency Manchester – 0161 838 7770
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