SKV won gold for best Corporate and Financial PR campaign at the CIPR President’s Grand Prix in London last Thursday evening.
The President’s Grand Prix sees all of the gold award winners from each of the regional and national CIPR PRide Awards events from the 2006/7 period compete head to head in 17 categories on a national platform.
SKV was the only north west PR agency to win a CIPR President’s Award – and had two more short-listed nominations on the night (with three in total), more than any other consultancy from the region.
The winning campaign, Manchester Takes Manhattan, was on behalf of Manchester’s inward investment agency MIDAS.
It focussed on SKV’s work to raise the profile of Manchester among US corporate site selectors and also increase the awareness of Manchester as the UK’s second business city at home and abroad.
A key element of the campaign was to promote a financial and professional sector Manchester delegation visit to New York, generating extensive media coverage on both sides of the Atlantic.
The CIPR judges said the winning campaign was “In-depth…with an international flavour enabling it to reach an impressive list of corporate and financial press.”
SKV’s founder and Managing Director Andrew Spinoza, who collected the award in person at a glittering awards ceremony held at Sheraton Skyline Hotel, Heathrow, said: “At the north west CIPR awards last year, SKV won more gold awards than any other NW agency. To then have three of those entries go forward to the President’s Grand Prix and beat off stiff competition from across the UK to claim a national gold is a real achievement. It shows that Manchester and North West expertise is up there with the best in the UK.
“Winning in the Corporate and Financial category is particularly pleasing as we have now won Gold in the NW IPR awards two years running and it reflects our expertise in this area.”
For more information on SKV please visit www.skvcommunications.co.uk
For more details of the CIPR President’s awards visit www.cipr.co.uk/prideawards/presidentsawards
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