The Lowry has appointed SKV Communications to handle the expected intense media interest around its 10th anniversary art project – Everyday People, Spencer Tunick at The Lowry, a large-scale installation by international artist Spencer Tunick.
Tunick uses as his favoured material the nude human body and recently photographed thousands at Sydney Opera House.
Salford and Manchester provide a backdrop for New York-based Tunick’s photographs across eight locations on 1 and 2 May 2010. 1,000 volunteers will shed both their clothes and their inhibitions and can register their interest in participating in the Spencer Tunick installation at www.thelowry.com/tunick
The resulting photographic and film work will be shown at The Lowry from 12 June – 26 September as part of the exhibition, Everyday People.
SKV, which won PR awards for its work with The Lowry’s exhibition, The Myth of the North, has been appointed to handle news, regional and event PR alongside visual arts PR specialist Catharine Braithwaite of Lethal Communications.
SKV Associate Director Richard Bond said: “It’s fantastic to be working with The Lowry again. Media interest in nude subjects is always high, and Spencer Tunick attracts huge attention wherever he works.
“We are delighted The Lowry has selected us for our expertise in managing this project’s media requirements alongside our understanding of what is best for the artist and the work.”
The Lowry’s Marketing Director Jonathan Harper, said: “We are pleased to be working with one of the most dynamic PR agencies in the city on this landmark project to celebrate The Lowry’s tenth anniversary and hope to achieve significant national and international press coverage.”
This particular installation with The Lowry represents a new departure for Tunick. The artist is renowned for site-specific landscapes in which he photographs hundreds or even thousands of nude volunteers, and previous installations have been staged in Sydney, Montreal, Melbourne, Santiago, Barcelona and Gateshead, featuring mass gatherings of nude participants posed in artistic formations within major urban landscapes.
The project is his first visual response to the work of another artist for the entirety of a project – the work of LS Lowry. Tunick will focus on the concept of ‘everyday people’ for the Salford and Manchester installation as a reference to the compositional style of LS Lowry, whose figurative works depict a mass of bodies going about their daily life.
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For further information, contact SKV Communications on 0161 838 7770. Contact Richard Bond or Andrew Spinoza email firstname.lastname@skvcommunications.co.uk
Editors Notes
The Lowry celebrates its 10th anniversary on 28 April 2010 and has spent 10 years delighting, engaging and challenging both local and national audiences with the
very best in visual art and performance. The Lowry Centre Trust is a not-for-profit charitable organisation and registered charity (no. 1053962). All income supports our world-class Theatres and Galleries programme, the care and display of the LS Lowry Collection and our life-changing Community and Education work. The Lowry’s Chief Executive, Julia Fawcett was awarded an OBE for services to the Arts in the Queen’s 2010 New Year Honours list.
