SKV Communications has won a CIPR President’s Grand Prix Award.
The Manchester based agency beat off competition in the Best Use of Media Relations category from agencies across the country to pick up the accolade. The PRide Awards Gold award winners are judged by a panel of experienced CIPR professionals and are pitched against Gold award winners in the same category from other regions.
The award, for the agency’s work for visitBlackpool, NWDA and Lancashire and Blackpool Tourism Board, underlined the agency’s tourism communications credentials and was selected by judges as a great example of how to use humour to deliver a message with measurable results.
The fun campaign with a viral film at its heart was first used with traditional media and then extended to social media. In the judge’s opinion the campaign built on the seaside fun element of Blackpool while steering clear of the saucy postcard style.
CIPR President Jay O’Connor said “To win a CIPR Grand Prix Award is a fantastic achievement, demonstrating to colleagues and clients a commitment to excellent practice and results. This year’s winners all produced outstanding campaigns and are deserved winners. I send my congratulations to all.”
-ENDS-
For further information please contact Geraldine Vesey at SKV Communications on 0161 838 7770
