Comments on: ‘Digitorial’ yields news dividend for creative communications

By: Andrew Spinoza

Andrew Spinoza — Tue, 19 May 2009 16:22:12 +0000

It will take a long long time to regenerate Blackpool, and this film cannot do that on its own, of course.
Our video is one of the first shots in a long campaign – the idea is to get people to think about the place differently – thankfully now the public consciousness will associate this viral with Blackpool as well as its other features.

By: Andrew Spinoza

Andrew Spinoza — Tue, 19 May 2009 16:20:31 +0000

Thanks Greg, we’ll take the compliments.
We are hugely happy with our site, it is stuffed full of content, and changing content. The wordpress approach is intentional – the medium is the message!
Andy

By: Andrew Spinoza

Andrew Spinoza — Tue, 19 May 2009 16:18:44 +0000

Thanks Joel.
Maybe ‘marcomms’ will wake up to the fact that convergence means that companies like ours can be creative and get amazing results without being viewed as ‘only PR’…

By: Andrew Spinoza

Andrew Spinoza — Tue, 19 May 2009 16:15:00 +0000

Aw shucks. No, seriously, when the client lets an agency fly, and the creative is right, great things can happen.

By: Joel Turner

Joel Turner — Tue, 19 May 2009 15:59:18 +0000

This is a quite masterful campaign. Viral video – check. Offline PR – check. Online PR – check.

Result – tonnes of coverage.

Brilliant!!!

By: David Slack

David Slack — Thu, 14 May 2009 23:13:39 +0000

I LOVE the Blackpool video. Having grown up there it has made me sad to see the town become so worn and tired. However, with the help of such good publicists – together with talented event organisers – a corner is being turned. Well done!

By: greg

greg — Thu, 14 May 2009 21:26:36 +0000

Hi Andrew

Just wanted to congratulate you on the Blackpool work – absolutely brilliant. Clear, entertaining and genuinely newsworthy. Fanstastic.

greg

ps – have to say (though cheeky) your own website could do with a bit of the creative brilliance you bring to your clients!!