Consumer PR & Product PR Launches

In the FMCG sector, coverage for SKV’s launch of George Foreman’s Grilling Machine was worth £3m in just six months, with over 50m opportunities to see.

The campaign included many national TV and radio stations, as well as national press – our campaign helped instantly establish the grill as the No 1 small kitchen appliance in the UK, selling 1m units in the six months after launch.

Major names in the consumer sector have tasked SKV to launch their brands, among them hotelier Sir Rocco Forte, who entrusted his brand’s reputation to us when we launched his Lowry Hotel in Manchester.

SKV has also handled launches and ongoing campaigns for bars, hotels and casinos across the UK for Rank Leisure, The Spirit Group and London Clubs International.

SKV successfully launched Cusquena bottled beer in the UK via trade and consumer media channels, without the benefit of above-the-line activity. Highlights included a VIP media event hosted in London by the Peruvian ambassador, influential coverage secured in trade press and talk ups/interviews on BBC Radio 2, BBC Radio London and stations UK-wide.

For the Alex Ferguson Testimonial Year, the Manchester United manager approached SKV to help create an innovative testimonial programme of events, including a football match at Old Trafford, and a press conference which achieved huge national coverage.

For the Christmas campaign to launch the Spinningfields ice rink in Manchester, SKV hired in celebrity soap star Chris Fountain and exploited Facebook and other social media sites to drive online interest and footfall.

If you would like to the best thinking and latest innovation in successful consumer PR campaigns, call SKV on (0161) 838 7770.