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Andrew Spinoza

‘Digitorial’ yields news dividend for creative communications

Thursday, May 14th, 2009
We've all heard of 'straight-to-video'. These days, rarely but increasing in frequency, there's 'viral-to-news', where the take-up by the public of a short video on You Tube persuades the media to make it a story. The media grants it newsworthiness on... continue reading

Tags: bbc news, Blackpool, creative communications, destination marketing, Manchester public relations, PR, pr manchester, public relations, tourism, tourism pr, viral films, virals
Posted in Andrew Spinoza, SKV Conversations | 7 Comments »

A masterclass in handling fame by Bury’s Boyle and Garvey

Tuesday, May 12th, 2009
Handling the media scrum for the Freedom of Bury event yesterday on behalf of the borough council brought home just how much of media sentiment towards celebrities can be influenced by the person themselves. Note the use of the word 'person'.... continue reading

Tags: Bury council, Danny Boyle, destination marketing, Elbow, entertainment PR
Posted in Andrew Spinoza, SKV Conversations | 1 Comment »

Reporting orders keep grandees’ views private in the age of Twitter

Tuesday, April 14th, 2009
It's intriguing to see if attempts to hold large private gatherings to a request of confidentiality can still achieve its aim in these days of Twitter and Facebook. Earlier this month the pro.manchester lunch which boasted Governor of the Bank of... continue reading

Tags: journalism, social media
Posted in Andrew Spinoza, SKV Conversations | No Comments »

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