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Richard Bond

Thinking Outside The Box Office

Wednesday, July 1st, 2009
The proposal by the concert promoters for the late Michael Jackson's sold-out London gigs to offer fans the option a "specially created" souvenir ticket rather than a refund is, if nothing else, audacious - but it also demonstrates how a... continue reading

Tags: communications, Media, Michael Jackson, PR
Posted in Richard Bond, SKV Conversations | No Comments »

Social Media 1 Email Marketing 0

Monday, June 8th, 2009
Ten years ago email marketing was touted as the holy grail of Direct Marketing and it has, on the whole, delivered on its promise. It's an incredibly cheap and effective way to communicate news or an offer to millions in... continue reading

Tags: Aldi, cycling, Decathlon, direct marketing, email marketing, public relations, SKV, social media
Posted in Richard Bond, SKV Conversations | No Comments »

More on the war of public sector words

Thursday, March 26th, 2009
This just in - Ministers  should speak more plainly, a peer urged today. Liberal Democrat Lord Smith of Clifton highlighted the "increasing reliance of ministers on using weasel words and euphemisms to obfuscate reality." Now that's not done a lot to help my... continue reading

Tags: Jargon
Posted in Richard Bond, SKV Conversations | No Comments »

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