SKV Communications has won the account to provide PR and communications support to Linco Care, a Manchester-based manufacturer of sun and skincare products.
Founded in 1979, Linco Care is a family-run skincare business which boasts such high-street brands as Calypso and Re-Gen. With a turnover of £8.7m and a growing demand for its ranges abroad, Linco Care is now registering products and intellectual property in Indonesia, China and India, adding to its export list of over 60 countries worldwide.
The Calypso range comprises 40 sun care products including Once a Day Sun Protection, Scalp Protection Spray and Sunburn Relief. All products are manufactured on site in Carrington, Manchester, where the company employs 60 staff across its laboratory, manufacturing and distribution facilities. Re-Gen is a skincare range which reduces stretch marks and scarring and brings relief to dry skin. The products can be purchased at Asda, Bodycare, Home Bargains, Quality Save, Semichem, Murrays Pharmacy and Numark Pharmacy.
The brief to SKV includes launching Linco Care’s new haircare brand, Restora, which has been three years in development and will be sold online. The first event to promote these professional standard at-home haircare products was held in Manchester with celebrity hairdresser Nicky Oliver demonstrating the benefits to bloggers and the media at his salon.
Ken Beck, Senior Sales Manager at Linco Care, said, “2017 is a huge year for us and we wanted to find an agency that could work with us and realise our ambitions.
“We were impressed with the ideas put forward by SKV, their contacts across the media and their creative approach to working with our business and our many product lines.”
SKV will be working with the Linco Care team on a range of experiential activity, social media, blogger outreach and media relations.
SKV Director Geraldine Vesey says, “With so many sun protection lines in their Calypso range there will be a product for everyone to use. We will be focusing activity on the Once a Day products, which will be targeted at families with school-age children. We are planning now for the hotter months and are promoting Re-Gen and the brand new Restora lines to the consumer market all year round.”